From the Coronavirus Crisis to a Creative Business Idea
Sometimes the best ideas emerge exactly when everything comes to a halt. For Christiaan Moerkerken and Sylvester Kentin, founders of Cannoli Box, the COVID period was such a turning point. Their regular work came to a stop, and instead of waiting it out, they decided to take action. “We both had nothing to do and thought: let’s just start something,” says Christiaan.
What began with delivery concepts quickly grew into Cannoli Box: an e-commerce brand with a clear mission to make unique gifts just a little different. The secret? High-quality Italian cannoli that are perfectly shippable and deliver an unforgettable unboxing experience. “I’d describe it as a luxury dessert that fits perfectly within the concept of original gifting,” says Christiaan.
Packaging as the Key to Experience and Brand Identity
A crucial part of their success is the packaging. The cannoli come in a sturdy, luxury box with double walls and separate compartments for each dessert. The striking pink with gold accents makes the product instantly recognizable and ensures it arrives safely to the customer. “Packaging is at least 50% of our success. It has to sell at first sight; someone should fall in love with it and think: wow, this shows attention to detail,” explains Christiaan.
Growing Without Limits Thanks to Smart Logistics
The first logistical challenge was how to reliably deliver this fragile product to customers. That’s where QLS came in. The initial contact came through a networking event, and it quickly became clear that QLS was the reliable partner they needed. Orders that were previously dropped off at PostNL are now picked up, processed, and shipped in a scalable way.
Additionally, QLS’s competitive rates allow Cannoli Box to expand internationally without costs spiraling out of control. “For the Netherlands, our previous partner still offered decent prices, but now that we want to scale internationally, only QLS combines good rates with great service,” Christiaan explains.
Focus on Quality and Taste Experience
Thanks to this partnership, the Cannoli Box team can fully focus on what they love most: delighting their customers. That passion for perfection even extends to the development of the cannoli flavors. Christiaan’s personal favorite is the crème brûlée cannoli, a perfect example of the balance and refinement they aim for in every product: “It has subtle vanilla notes, and each component is carefully balanced. We want that same attention to detail in all our desserts.”
At Cannoli Box, you can see how passion for a product, attention to detail, and a reliable logistics partner come together. Thanks to QLS, they can deliver their luxury desserts quickly, safely, and globally—exactly as promised and always with the personal touch that keeps customers coming back for more.