Growing webshops inevitably face logistical decisions. In this customer case, TOV Essentials shares how growth from €0 to €11.7 million in revenue over two years created increasing logistical pressure, why additional support was needed, and how switching to QLS restored calm, clarity, and speed.
What is TOV Essentials?
TOV Essentials designs and sells handmade jewelry crafted from 14-carat sustainable gold. The gold comes from vintage pieces that are melted down to create new designs. Each piece—from delicate necklaces to timeless rings and subtle earrings—is designed as a daily reminder of strength, ambition, and personal goals.
Logistical challenges caused by rapid growth
In just two years, TOV Essentials grew into a multi-million-euro business, serving customers in the Netherlands, Germany, France, and beyond. This rapid growth also put increasing pressure on logistics. Although TOV Essentials was already working with a fulfillment company, bottlenecks became more frequent. Orders didn’t always leave on time, delivery times were unpredictable, and communication from the fulfillment partner was often lacking.
As a result, more and more internal time was spent resolving issues and questions about orders. The focus shifted from growth and brand building to managing logistical problems. What started as growing pains eventually became a structural issue, consuming significant time and energy.
The decision to outsource fulfillment
TOV Essentials made a conscious decision to outsource fulfillment so the team could focus on marketing, sales, and brand building—the very areas that had driven their rapid growth. At the same time, the company remained small, flexible, and agile—without the need for additional staff, a larger location, or extra logistical risks.
To achieve this, a fulfillment partner was needed who could think proactively, keep commitments, and ensure reliable, on-time deliveries.
Why QLS was chosen
Rowin, manager of TOV Essentials, sought a partner who could provide better oversight, reliability, and predictability. QLS Fulfillment matched these needs with scalable solutions, international capabilities, and a professional approach. A site visit confirmed this impression: communication was open and direct, and agreements could be made quickly.
Additionally, the combination of multiple locations in the Netherlands, international options, fast delivery times, low return costs, and direct access to various specialists gave confidence in the partnership.
What switching to QLS delivered
After switching to QLS, logistics were back under control. Orders now leave on time, with next-day delivery in the Netherlands and two-day delivery in Germany. This was especially noticeable in Q4, when TOV Essentials achieved 40% faster shipments.
This improvement had immediate effects across the board. Customer service workload decreased because fewer questions came in about order status. At the same time, customers received their orders faster, resulting in a more positive experience and higher post-purchase satisfaction.
Thanks to fast order intake, a proactive team, and full visibility of prices and inventory, calm and control have returned to logistics—even at the scale at which the brand now operates.
A step that creates space for growth
Rowin explains: “As a webshop, if you’re unsure whether fulfillment is right for you, start by asking how you want customers to experience your shop—from order to delivery.” A fulfillment partner that fits your brand and industry helps make that experience a reality. For TOV Essentials, calm and clarity returned through reliable processes, clear communication, and a logistics partner that grows with the brand.
In practice, outsourcing is often more cost-effective than handling everything internally—especially when factoring in labor costs and the fixed expenses of your own location. As Rowin puts it: “Talk to QLS—what are you waiting for?”