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Why Fast Shipping Alone Is No Longer Enough in E-commerce

For years, the equation seemed simple: the faster you could deliver, the more likely customers were to choose your online store.

But those days are behind us.

Of course, consumers still expect their orders to arrive quickly. However, choosing an online retailer today is about much more than delivery speed alone. Customers increasingly want a delivery experience that fits their personal preferences and schedule.

In other words, it’s no longer the fastest delivery that wins it’s the most relevant one.

Consumers Want Freedom of Choice

Where online retailers once competed primarily on delivery speed, the focus is increasingly shifting toward flexibility.

We see this firsthand. As a fulfillment partner, we process more than 75,000 parcels every day for a wide range of e-commerce businesses. This gives us daily insight into consumer ordering and delivery behavior, allowing us to clearly see how expectations are evolving.

What stands out is that customers are moving away from one-size-fits-all delivery options and increasingly choosing what works best for their individual situation.

One customer wants their package delivered tomorrow evening at home. Another prefers picking it up from a nearby service point. Someone else is perfectly happy to wait an extra day if it better fits their schedule.

Consumers expect to decide how, where, and when their orders are delivered. For many customers, that freedom has become more important than whether a package arrives today or tomorrow.

This is also reflected during checkout. A limited number of delivery options can create hesitation, while a wider range of choices contributes to a smoother customer journey.

Visibility Builds Trust

Alongside flexibility, consumers increasingly expect transparency.

After placing an order, customers want to know what’s happening. Has the order been processed? When will it be shipped? And when can they expect the driver to arrive?

As a result, real-time tracking has become a standard part of online shopping. Not because customers check their package status every five minutes, but because visibility creates confidence.

The better informed a customer is throughout the process, the more positive their overall experience becomes.

Convenience Matters More Than Ever

Consumer expectations are no longer shaped solely by other online stores. Services such as food delivery platforms, streaming services, and ride-hailing apps have also changed the way people think about customer experience.

Customers have become accustomed to convenience, clarity, and control and they bring those expectations with them to every online purchase.

A great delivery experience means every part of the process works seamlessly, from selecting a delivery option to receiving tracking updates and ultimately receiving the package itself.

Logistics Is Part of Your Brand Experience

For many e-commerce businesses, delivery is the final touchpoint with the customer. And often, it’s the one that leaves the strongest impression.

When an order is delivered in the way the customer prefers, it contributes to a positive brand experience. When something goes wrong, or when flexibility is lacking, it can negatively affect how customers perceive your business.

Logistics has therefore become much more than an operational process. It is now a critical part of the overall customer experience.

The Future Is About Delivery Experience

Fast delivery still matters. But it is no longer the primary reason consumers choose one online store over another.

Increasingly, the carrier itself also influences that decision. Consumers have developed preferences for specific delivery providers and expect to see those options at checkout. The rise of delivery choices from carriers such as DHL, PostNL, and Budbee demonstrates just how important flexibility and choice have become.

Customers expect transparency, convenience, and control. They want to decide how their order is delivered and stay informed throughout every step of the journey.

This presents a major opportunity for online retailers. Businesses that use logistics as part of the customer experience create not only satisfied customers, but loyal customers who return.

And ultimately, that’s what successful e-commerce is all about.

From accessories and gift items to school supplies and collectible pieces: everything revolves around products that connect people with their favourite films, series, and games.

Although Merchandise4All has grown significantly over the years, the personal atmosphere has always remained. Communication lines are short, decisions are made quickly, and the customer always comes first.

“We are fans of pop culture ourselves and understand how important it is to buy genuine, official merchandise,” says Robin.

That sense of involvement is reflected in the carefully curated assortment. Quality, originality, and experience are always the top priorities. It is precisely this combination that makes official merchandise so special.

Creating space for growth

Like many successful e-commerce businesses, Merchandise4All started small. In the early days, everything was handled in-house: from inventory management to processing and shipping orders. This approach provided valuable insight into what customers value, but as the company grew, logistics increasingly became a challenge.

“We noticed that we were spending more and more time on operational tasks, while we actually wanted to focus on growth, assortment, and customer service,” Robin explains.

For that reason, Merchandise4All started looking for a logistics partner that could meet the same high standards they set for themselves.

A partnership that fits the culture

They found that partner in QLS. By outsourcing their logistics processes, Robin, Kees, and Petra are now able to fully focus on expanding the product range and further improving the customer experience.

What they value most is the personal nature of the collaboration. Thanks to short lines of communication with account manager Inge, and daily contact with Timo and Thijs, the partnership feels hands-on and approachable. Communication is fast, collaborative, and proactive whenever needed. This personal approach aligns closely with how Merchandise4All operates itself.

For customers, this translates into a reliable delivery experience, while the team behind Merchandise4All can focus on what they are truly passionate about.

Continuously surprising fans

Despite its growth, one thing has never changed: the passion for merchandise. New releases, popular characters, and emerging trends ensure that the assortment is constantly evolving.

“What we love most is that a product can instantly trigger a memory of a favourite film, series, or game. That’s what makes merchandise so much more than just a product,” says Kees.

And perhaps that is the best way to describe Merchandise4All: not just an online store that sells products, but a place where fans can find something that connects them to their favourite films, series, games, and characters.

When consumers place an order before 11:59 PM and expect their package to arrive the very next day, it almost seems effortless. Yet behind that simple click on “Order Now” lies a highly sophisticated logistics operation.

For many online retailers, fulfilment has evolved far beyond simply shipping boxes. Today, it is all about speed, scalability, accuracy, and delivering an outstanding customer experience. Modern fulfilment centers have become intelligent, technology-driven environments where automation and data play a central role.

But what does a modern fulfilment center actually look like behind the scenes?

From Order Placement to Shipping Label in Seconds

The moment a customer places an order, an automated process immediately springs into action. The webshop, warehouse management system (WMS), and shipping carriers communicate with one another in real time.

Within seconds, the following steps take place:

• The order is processed;
• Inventory availability is verified;
• The most efficient picking route is calculated;
• The correct shipping label is generated.

Where logistics was once largely dependent on manual labor, modern fulfilment increasingly relies on intelligent software that improves both speed and accuracy.

Smart Storage: Technology Drives Efficiency

In today’s fulfilment centers, storage is no longer just about maximizing space—it is about ensuring products are available in the smartest and most efficient way possible. Advanced software continuously analyzes order data, inventory levels, and product turnover rates to optimize workflows.

With automated storage systems, products are no longer collected through lengthy manual picking routes. Instead, robots automatically deliver the required items directly to warehouse staff. This allows orders to be processed faster, more consistently, and with significantly fewer errors.

The result is a scalable fulfilment operation that can maintain performance even during peak periods such as Black Friday and the holiday season.

The Impact of Automation on Speed and Quality

Automation is not only about increasing speed—it is also about reducing mistakes. In e-commerce, a single incorrectly delivered product can quickly result in:

• Return costs;
• Negative customer reviews;
• Increased customer service workload;
• Loss of customer trust.

Through the use of scanners, barcode verification, and automated quality checks, error rates can be significantly reduced. This becomes especially important during peak sales periods, when order volumes rise dramatically.

While manual processes often come under pressure during these busy times, automated systems provide the stability and scalability required to maintain service levels.

Fulfilment as Part of the Customer Experience

Today’s consumers evaluate an online store not only by the product itself, but also by the entire experience surrounding the purchase:

• How quickly is the order delivered?
• Is the tracking information accurate?
• Is the packaging professional and secure?
• How easy is the returns process?

As a result, fulfilment has become a direct extension of both brand identity and customer satisfaction.

Fast, reliable, and error-free delivery significantly increases the likelihood of repeat purchases. Conversely, a poor delivery experience can prevent customers from returning, regardless of the quality of the product itself.

Why More Online Retailers Are Outsourcing Fulfilment

For growing e-commerce businesses, logistics often becomes increasingly complex. What may start with a few boxes stored in a garage or small warehouse can quickly expand into challenges such as:

• Inventory management;
• Workforce planning;
• Returns processing;
• Carrier management;
• Operational pressure.

By outsourcing fulfilment, entrepreneurs gain the freedom to focus on growth, marketing, and product development, while their logistics operations scale alongside the business. In highly competitive e-commerce markets, this can provide a significant advantage.

The Future of Fulfilment

Over the coming years, fulfilment will continue to evolve through innovations such as:

• AI-driven inventory forecasting;
• Increased warehouse robotics and automation;
• More sustainable shipping practices;
• Rising consumer expectations.

As a result, the logistics operation behind an online store is becoming both smarter and more critical than ever. Ultimately, the success of an e-commerce business is determined not only by the product it sells, but also by everything that happens after the customer clicks “Order.”

From the Coronavirus Crisis to a Creative Business Idea

Sometimes the best ideas emerge exactly when everything comes to a halt. For Christiaan Moerkerken and Sylvester Kentin, founders of Cannoli Box, the COVID period was such a turning point. Their regular work came to a stop, and instead of waiting it out, they decided to take action. “We both had nothing to do and thought: let’s just start something,” says Christiaan.

What began with delivery concepts quickly grew into Cannoli Box: an e-commerce brand with a clear mission to make unique gifts just a little different. The secret? High-quality Italian cannoli that are perfectly shippable and deliver an unforgettable unboxing experience. “I’d describe it as a luxury dessert that fits perfectly within the concept of original gifting,” says Christiaan.

Packaging as the Key to Experience and Brand Identity

A crucial part of their success is the packaging. The cannoli come in a sturdy, luxury box with double walls and separate compartments for each dessert. The striking pink with gold accents makes the product instantly recognizable and ensures it arrives safely to the customer. “Packaging is at least 50% of our success. It has to sell at first sight; someone should fall in love with it and think: wow, this shows attention to detail,” explains Christiaan.

Growing Without Limits Thanks to Smart Logistics

The first logistical challenge was how to reliably deliver this fragile product to customers. That’s where QLS came in. The initial contact came through a networking event, and it quickly became clear that QLS was the reliable partner they needed. Orders that were previously dropped off at PostNL are now picked up, processed, and shipped in a scalable way.

Additionally, QLS’s competitive rates allow Cannoli Box to expand internationally without costs spiraling out of control. “For the Netherlands, our previous partner still offered decent prices, but now that we want to scale internationally, only QLS combines good rates with great service,” Christiaan explains.

Focus on Quality and Taste Experience

Thanks to this partnership, the Cannoli Box team can fully focus on what they love most: delighting their customers. That passion for perfection even extends to the development of the cannoli flavors. Christiaan’s personal favorite is the crème brûlée cannoli, a perfect example of the balance and refinement they aim for in every product: “It has subtle vanilla notes, and each component is carefully balanced. We want that same attention to detail in all our desserts.”

At Cannoli Box, you can see how passion for a product, attention to detail, and a reliable logistics partner come together. Thanks to QLS, they can deliver their luxury desserts quickly, safely, and globally—exactly as promised and always with the personal touch that keeps customers coming back for more.

For many fast-growing e-commerce brands, there comes a point when logistics becomes more than a supporting process. It grows more complex, time-consuming, and demands increasing attention from the team. Y-NOT, the bedding brand founded by entrepreneur Umar Safdar, recognized that moment too.

What began as an entrepreneurial idea grew into a brand that stands out in a traditional market not just through comfort, but through the combination of style, trends, and ease of use.

“With Y-NOT, we wanted to do something different from traditional bedding brands. While many brands focus primarily on functional bedding, we combine comfort with style and trends. We create products that not only feel great to sleep in, but also look beautiful in the bedroom.”

A perfect example of this philosophy is their washable duvet without a cover a product that addresses a common frustration: changing duvet covers.

When logistics started taking up more time

In the early stages, Y-NOT handled all logistics in-house. From their own warehouse, they managed everything: unloading containers, managing inventory, processing orders, and organizing shipments. As the brand grew, so did the logistical operation. The team expanded, and the processes became more intensive.

“We did everything ourselves: unloading containers, managing inventory, picking and packing orders, and arranging shipping. At a certain point, you realize that logistics requires more and more management. That left less focus for growing the brand. It became clear that our logistics needed to be structured differently.”

The search for a reliable fulfillment partner

When outsourcing logistics, reliability was crucial. For Y-NOT, it was essential that orders were processed accurately and efficiently. In their search, they came across QLS. What immediately stood out was how QLS leverages technology and automation in their fulfillment process.

“With QLS, we saw that they focus strongly on automation. That gave us confidence that our orders would be processed accurately and efficiently.”

In addition to technology, the price-to-quality ratio also played a role in the final decision.

Scalable during peak periods
Since partnering with QLS, Y-NOT has noticed a major difference in flexibility. Where growth used to directly impact staff and warehouse capacity, the brand can now scale much more easily.

“We’ve had periods where we went from about 100 orders a day to 500 orders a day. QLS handled that seamlessly, without us having to arrange anything extra.”

That certainty brings peace of mind especially during peak periods, when focus should be on marketing, campaigns, and customer experience.

Ready for international growth

With logistics managed by QLS, Y-NOT can now fully focus on the next phase of growth. The brand already delivers to customers in countries like Germany and France and is exploring further expansion within Europe.

Because fulfillment and international shipping run through QLS, expanding to other countries can be set up logistically relatively quickly when the brand is ready.

By outsourcing fulfillment, space is created to focus on what the brand does best: developing products that make customers’ lives a little easier.

And ultimately, that is what Y-NOT is all about: comfortable sleep, without hassle. With a logistics partner that grows alongside them, the focus is now exactly where it should be—on the continued growth of the brand.

What started as a practical online drugstore has grown into one of the largest players in health & beauty e-commerce. Today, Plein.nl is a well-oiled machine, where thousands of products find their way to customers across the Netherlands every day. But behind this apparent ease lies a reality where every day counts.

In e-commerce, there is no pause button. “Ordered today, delivered tomorrow” isn’t a promise—it’s the standard. And anyone who wants to grow sustainably has to operate at peak performance.

Top performance every day

At Plein.nl, the bar is set high. Not because it has to be, but because quality is a given. “We can’t afford to have one bad day. We play in the Champions League every day, at a super-high level.”

That mentality is felt in everything: campaigns, customer contact, the assortment, and logistics. Because the larger the volume, the smaller the margin for error. Reliability therefore became the most important criterion in the search for a fulfillment partner. No fancy stories, just do what you promise.

When logistics makes the difference

Logistics is not a side note—it’s the engine behind growth. And like any engine, things sometimes go wrong. An unexpected peak. A technical failure. A machine stopping at the exact moment you need it most. The difference isn’t in the problem: it’s in the response. “Those are the moments when QLS really makes the difference.”

When a packing machine failed, the operation didn’t grind to a halt for hours. Within a few hours, a temporary solution was in place, and orders went out as usual. No delays for the customer. No compromises on service. That is what turns a collaboration from a contract into a true partnership.

By designing processes smartly and aligning automation with Plein.nl’s volume, a scalable operation was created. An infrastructure that not only handles peaks but even becomes stronger because of them. Efficiency that permeates everything.

Trust as a foundation

For Plein.nl, a successful collaboration is about more than performance alone. Trust, transparency, and shared ambition form the foundation. The willingness to continuously improve. To look forward together.

And sometimes, a collaboration is best described with an unexpected comparison: “If QLS were a product, I’d think of it as deodorant. Fresh, simple, and it gets you through the day without worries.”

Perhaps that captures it perfectly. Logistics shouldn’t be a headache, it should work, run smoothly, and give peace of mind.

By outsourcing fulfillment to QLS, Plein.nl has created space to focus on what the brand does best: assortment, pricing, customer experience, and growth. The ambition remains Champions League. The difference is that the foundation is now as strong as the front end makes it appear.

And that creates room for the next step.

Growing webshops inevitably face logistical decisions. In this customer case, TOV Essentials shares how growth from €0 to €11.7 million in revenue over two years created increasing logistical pressure, why additional support was needed, and how switching to QLS restored calm, clarity, and speed.

What is TOV Essentials?

TOV Essentials designs and sells handmade jewelry crafted from 14-carat sustainable gold. The gold comes from vintage pieces that are melted down to create new designs. Each piece—from delicate necklaces to timeless rings and subtle earrings—is designed as a daily reminder of strength, ambition, and personal goals.

Logistical challenges caused by rapid growth

In just two years, TOV Essentials grew into a multi-million-euro business, serving customers in the Netherlands, Germany, France, and beyond. This rapid growth also put increasing pressure on logistics. Although TOV Essentials was already working with a fulfillment company, bottlenecks became more frequent. Orders didn’t always leave on time, delivery times were unpredictable, and communication from the fulfillment partner was often lacking.

As a result, more and more internal time was spent resolving issues and questions about orders. The focus shifted from growth and brand building to managing logistical problems. What started as growing pains eventually became a structural issue, consuming significant time and energy.

The decision to outsource fulfillment

TOV Essentials made a conscious decision to outsource fulfillment so the team could focus on marketing, sales, and brand building—the very areas that had driven their rapid growth. At the same time, the company remained small, flexible, and agile—without the need for additional staff, a larger location, or extra logistical risks.

To achieve this, a fulfillment partner was needed who could think proactively, keep commitments, and ensure reliable, on-time deliveries.

Why QLS was chosen

Rowin, manager of TOV Essentials, sought a partner who could provide better oversight, reliability, and predictability. QLS Fulfillment matched these needs with scalable solutions, international capabilities, and a professional approach. A site visit confirmed this impression: communication was open and direct, and agreements could be made quickly.

Additionally, the combination of multiple locations in the Netherlands, international options, fast delivery times, low return costs, and direct access to various specialists gave confidence in the partnership.

What switching to QLS delivered

After switching to QLS, logistics were back under control. Orders now leave on time, with next-day delivery in the Netherlands and two-day delivery in Germany. This was especially noticeable in Q4, when TOV Essentials achieved 40% faster shipments.

This improvement had immediate effects across the board. Customer service workload decreased because fewer questions came in about order status. At the same time, customers received their orders faster, resulting in a more positive experience and higher post-purchase satisfaction.

Thanks to fast order intake, a proactive team, and full visibility of prices and inventory, calm and control have returned to logistics—even at the scale at which the brand now operates.

A step that creates space for growth

Rowin explains: “As a webshop, if you’re unsure whether fulfillment is right for you, start by asking how you want customers to experience your shop—from order to delivery.” A fulfillment partner that fits your brand and industry helps make that experience a reality. For TOV Essentials, calm and clarity returned through reliable processes, clear communication, and a logistics partner that grows with the brand.

In practice, outsourcing is often more cost-effective than handling everything internally—especially when factoring in labor costs and the fixed expenses of your own location. As Rowin puts it: “Talk to QLS—what are you waiting for?”

Ledlichtdiscounter has developed rapidly in a short period of time. What began with the sale of a few LED panels has grown into a professional organization with a clear product offering, smart processes, and well-defined plans for the future. In conversation with Armando Kolleman, Operational Manager of parent company LCB LED Europe, one thing quickly becomes clear: this growth is no accident.

Clear labels, focused strategy

Ledlichtdiscounter is a webshop for LED lighting and electrical products, targeting consumers and smaller business customers. The brand is part of LCB LED Europe, a company founded in 2017 with a clear mission: to make high-quality LED lighting affordable for everyone. Over the years, multiple webshops and customer groups were added. To maintain clarity, LCB LED Europe now operates under three labels: Ledlichtdiscounter for consumers in the Netherlands and Germany, Fixero for DIY customers and SMEs across Western Europe with a broader range than just lighting, and Ledlichtgroothandel for larger business clients. “By introducing that focus, we create calm and clarity,” says Armando. “For us and for the customer.”

Growing by organizing smarter

That clarity was much needed, as growth was rapid. The company moved from an attic to multiple locations in Almere and will soon relocate to Lelystad. Not just to grow bigger, but to work smarter: less office space, more attention to processes that truly support scalability. “We want to operate more stably and continue growing, without making things unnecessarily complex,” Armando explains. Major investments in software and structure form the foundation; 2026 is set to be the year when everything comes together.

Logistics as a foundation

From the start, logistics played a crucial role. What began with simple order picking evolved alongside the company. New questions arose: how do you process more orders in less time? How do you set up your warehouse efficiently? And how do you ensure logistics doesn’t become a bottleneck? Step by step, the process was improved with warehouse software, scanners, better fitting boxes, and even a machine that reuses old cardboard as packing material.

When shipping becomes complex

One challenge remained: shipping. Especially as Ledlichtdiscounter expanded to serve more countries. Multiple carriers, separate contracts, and different pickup times made the process hard to manage. “You’re constantly switching between shipping partners,” says Armando. “And that takes more energy than it saves.”

The move to QLS

That changed with the partnership with QLS. By consolidating all shipments, the company gained more flexibility, a single pickup moment, and access to multiple shipping methods. But the decisive factor wasn’t just cost savings. “The personal contact makes the difference,” says Armando. “I know exactly who to call and can act quickly if something can be improved.”

Thanks to these short lines of communication, Ledlichtdiscounter can continue improving its service. Customers benefit from faster delivery, more shipping options, and a reliable process. Ordered today, smartly packed, and quickly delivered: at home, at a service point, or in the future via parcel lockers. “We want to make it as easy as possible for the customer,” says Armando. “Freedom of choice without hassle.”

Tips for webshops with growth ambitions

For other webshops looking to scale, he has one clear tip: don’t wait too long to professionalize. Once volumes increase, it pays off to rethink logistics. “Especially if you notice internal bottlenecks, a partner like QLS can bring peace of mind and scalability without you having to be a large company immediately.”

Looking ahead to Lelystad and beyond

The focus is now on the future. From Lelystad, Ledlichtdiscounter wants to continue prioritizing convenience for the customer, a sharper product assortment, and further international growth. Fulfillment for specific countries is also being explored. “Above all, it should create acceleration,” says Armando. “If we find the right balance, we are certainly open to that.”

One thing is clear: Ledlichtdiscounter will continue to evolve not by working harder, but by organizing smarter.

What started with a leather phone case in just the right color grew, in three years, into a strong fashion brand with a rapidly expanding webshop. Dutchies turned an everyday product into a style statement for women. But behind that visible growth lay a challenge: how do you scale without letting logistics get in the way of your creativity? In its partnership with QLS, Dutchies found the balance between letting go and maintaining control over growth.

From phone case to fashion statement

Dutchies was founded with a clear vision: a phone case should be more than just protection. It should be part of your outfit: an accessory you choose as deliberately as your bag or shoes.

That focus on style, material, and color struck a chord. The collections quickly found their way to a growing group of women who no longer saw their phone as a practical object but as a fashion item. The brand grew fast, and the webshop grew along with it.

But rapid growth also brings complexity. Inventory levels became harder to manage. Peak periods demanded more from the team. The beautiful space where Dutchies worked felt inspiring but was bursting at the seams from a logistical perspective.

“Logistics is a craft. And not necessarily the one we’re best at,” says Anne de Korte, owner of Dutchies. What was once manageable and fun like packing orders together during busy launches, began to clash with the ambitions of the brand.

The choice to let go

Dutchies faced an important decision: invest in a bigger space, systems, and warehouse processes themselves, or entrust logistics to a specialist?

The idea of handing over the packing felt daunting. It had been a core part of the business for years almost emotional. But at the same time, the realization grew that further professionalization was necessary to truly scale.

The choice for fulfillment was made not because it was required, but because it made strategic sense.

A partner that moves with you

With QLS, Dutchies found a fulfillment partner that combines scale and flexibility: big enough to handle volumes and peaks, personal enough to align with the brand experience. No clunky processes or distant collaboration, but short lines of communication and the feeling of building together.

“We were looking for a partner who could handle our growth, but still stay close enough to move with our brand.”

This partnership brought peace of mind. Inventory that matches. Structured processes. Fewer ad hoc solutions, more predictability. And perhaps most importantly: the freedom to focus on what Dutchies does best.

Back to the core

Because in the end, it’s about the product. About leather with just the right structure. About colors that match the season like that deep burgundy shade that immediately felt like a keeper: timeless, stylish, and perfectly versatile. “We want to make a phone truly a fashion item.”

By outsourcing logistics to QLS, Dutchies can fully focus on design, collection development, and brand experience. Growth no longer feels chaotic, but like a controlled next step. Creativity remains. What has changed is the foundation beneath it.

And it’s precisely that combination that prepares Dutchies for the next phase.

When you meet the founders of Solvey, one thing stands out immediately: their energy. The kind of energy that emerges when passion, personal experience, and a clear mission come together. Solvey: the brand that’s increasingly popping up on TikTok, in conversations among friends, and in more and more bathroom cabinets—was born from a mission to break taboos around female health and to make women feel truly heard and supported.

“I missed a place where women are truly listened to,” Carlotta explains. For thirteen years, she struggled with recurring vaginal issues without being offered sustainable solutions. What she needed simply didn’t exist. So she created it herself.

Solvey sets itself apart through something surprisingly rare in this industry: solutions that don’t just mask symptoms, but address the root cause. The products are fully natural, scientifically backed, and developed in collaboration with a specialized laboratory. But just as important: they are built on conversations, real conversations with women facing the same struggles. Fleur emphasizes that this is exactly Solvey’s strength. “We continuously listen to our customers. Everything we develop comes from their experiences.”

Listening as the foundation for real change

And that listening is desperately needed. Vaginal health is still surrounded by taboos, misinformation, and a considerable amount of shame—while the need for honest information and effective solutions is greater than ever. Still, Carlotta and Fleur notice a shift: women are increasingly speaking openly about topics such as PCOS, hormonal imbalance, and recurring infections. The conversation has begun, and Solvey is helping to push it forward. “It should be normal to talk about this. There’s nothing to be ashamed of,” Carlotta says firmly.

Solvey’s growth has been rapid. That speed brought its own challenges. Shipping orders from the living room worked… until it didn’t. Friends spent evenings folding packages, and the local drop-off point could no longer handle the volume. Through word of mouth, they found QLS, who invited them to bring in their inventory in no time.

From that moment on, logistics stopped being a stress factor and became a foundation for further growth. With Inge as their account manager, a partnership developed that feels almost effortless. Communication is direct, the contact is warm, and problems are solved before they truly arise. This gives Carlotta and Fleur exactly the space they need to keep growing. “We’re very ad hoc and need partners who can move just as fast. We found that flexibility at QLS.”

With QLS handling logistics, they can focus on what truly creates impact: developing products, helping women, breaking taboos, and providing education. Because education is just as important as the products themselves. Fleur shares how she once had no idea what bacterial vaginosis was—even though she was dealing with it. That feeling of shame, of being “unclean,” when in reality it’s a simple, common, and treatable issue. That needs to change. And Solvey is that change.

Plans that go beyond products

The future plans are both ambitious and necessary: expanding the product line to include hormonal support, PCOS, pregnancy, postpartum care, and eventually menopause. A place where you don’t just find products, but also understand what’s happening in your body and which choices align with that. Always natural, always evidence-based, always designed with women in mind.

And as Carlotta and Fleur talk about their plans, something shines through that may be the most remarkable of all: a deeply rooted sense of care. Care for women who have been unheard, unsupported, and underestimated for far too long. With Solvey, they aim to change that: step by step, product by product, woman by woman.

QLS, a leading specialist in e-commerce fulfilment and parcel distribution, is adding the UK-based J&J Global Fulfilment to its organisation. With this acquisition, QLS strengthens its position as an international logistics player and offers customers even more opportunities for efficient, scalable, and global fulfilment services.

Global network expands with seven new fulfillment locations

J&J Global Fulfilment operates a broad network with locations across the United Kingdom, the United States, Canada, and Australia. Through this integration, QLS adds a total of seven new fulfilment centers, enabling the company to continue the journey to create a worldwide web of strategically located warehouses. The integration with QLS creates a powerful combination of operational capacity, technological innovation, and customer-focused service.

Stronger foundation for international growth and next-day delivery

“With the addition of J&J Global Fulfilment, we are taking the next step in our international growth ambitions,” says Quincy Boogers, founder and CEO of QLS. “J&J Global Fulfilment has a proven trackrecord in international e-commerce logistics. By joining forces, we can serve our customers globally while simultaneously expanding our technological and operational capabilities. This allows us to deliver fulfilment services faster, smarter and more efficiently, wherever our customers are located, while offering competitive rates that strengthen their global position.”

Emma Dempsey, CEO of J&J Global Fulfilment adds: “We are proud of what we have built with J&J over the past years and look forward to growing further together with QLS. This collaboration provides our customers with continuity and scalable solutions while opening new opportunities for innovation in international fulfilment.”

Over the coming months, both organizations will be carefully integrating, laying the foundation for a strategic international network that creates growth potential for ambitious e-commerce entrepreneurs.

About QLS en J&J Global Fulfilment

QLS is a European logistics serviceprovider specializing in e-commerce fulfilment, warehousing, and parcel distribution. With an advanced AutoStore system, my.QLS software, more than 30 webshop integrations, and a strong focus on customer satisfaction, QLS helps webshops grow by simplifying logistics processes. More information: www.qls.nl

J&J Global Fulfilment J&J Global Fulfilment is an international fulfilment organization with locations in Europe, the US, Canada, and Australia. The company provides end-to-end fulfilment solutions supported by its proprietary ControlPort™ platform, offering real-time insight into inventory, orders, and shipping. More information: www.ecommercefulfilment.com

Day 1
Black Week has officially kicked off and the energy at QLS is rising!
While many consumers are still busy filling their shopping carts, our warehouse is already running at full speed. On Monday morning alone, an impressive 52,844 shipments were created in our system. A strong start to what promises to be the busiest week of the year.

For QLS, Black Week is not just about high volumes; it’s also an opportunity to show what we stand for: scalability, reliability, and speed. Our teams are well-trained, our planning is tight and the first results prove that we’re ready for the challenge.

Follow this live blog for updates, highlights, and behind-the-scenes moments from a week driven by teamwork, precision and ultimate customer satisfaction.

Day 2
The first full day of Black Week is behind us, and the numbers speak for themselves. By the end of Monday, the counter had reached an impressive 143,303 created shipments in our system, a powerful sprint that perfectly reflects the intensity of this year’s peak season.

Tuesday morning is off to a strong start as well: another 25,411 new shipments have already been created. Our teams are keeping up effortlessly with the pace, processes are running smoothly, and the energy in the warehouse is unmistakable.

Black Week remains the ultimate test for QLS. We’re pushing full speed ahead and will continue to keep you updated on the latest developments. 

Day 3
Black Week is in full swing, and QLS is doing everything possible to support our customers in the best way. For comparison: last year we processed 96,035 orders on Tuesday and 93,605 on Wednesday. This year the volume is even higher: 116,148 orders on Tuesday, and on Wednesday 27,070 are already being processed. Our teams are working with maximum focus to ensure every order reaches the customer quickly, efficiently, and flawlessly.

For QLS, Black Week is not just about high volumes, but about service. Thanks to well-trained teams, streamlined processes, and close collaboration with our customers, we can handle the peak loads and secure fast, reliable delivery. We are fully prepared for the remaining days of the busiest week of the year.

Day 4
Black Week continues at full speed, and Wednesday’s results speak volumes. With 110,288 webshop orders, it was another day where our teams gave everything they had. Fast coordination, high focus, and seamless collaboration, exactly what is needed to get through this peak week smoothly.

Thursday morning also started strong. Another 12,534 new shipments have already been created, and the warehouse is running at full capacity. Even office staff was asked to assist today, and they joined the warehouse teams to help manage the peak workload.

Thanks to the collective effort and close cooperation with our customers, we continue to stay in control of the pressure. Black Week remains the ultimate test of strength, and we’ll keep you updated with the latest insights.

Day 5
Black Week is nearing its end, but the energy at QLS remains high. On Thursday we processed 113,297 orders, and on Friday the counter has already reached 11,903 new shipments. Our teams remain focused and efficient to get every order delivered quickly and reliably.

Today, all colleagues were treated to a delicious oliebol, a tasty break during this intense week. From warehouse to office, everyone is contributing to the success of the busiest week of the year.

Black Week at QLS shows what’s possible when teams work together with focus, precision, and perseverance. As we head toward the final days of this intense week, our attention remains on speed, quality, and customer satisfaction.

Day 6
The Saturday of Black Week immediately showed that the pace at QLS is far from slowing down. With 50,758 orders, the volume remained high and our teams kept the energy strong. Even though the weekend has officially started, the warehouse continues to run like a well-oiled machine.

With one day to go, QLS continues to show that peak pressure is not an obstacle—but an opportunity to demonstrate our strength.

Day 7
The final day of Black Week has arrived, and even on Sunday the pace remains strong. Today the counter reached 79,403 orders, that’s 50% more than last year. With this, we officially close this intensive week.

Over the past days, we processed enormous volumes and once again demonstrated what QLS stands for: flexibility, scalability, and a team that always delivers. From early mornings to late evenings, every colleague contributed to the success of Black Week 2025.

Although Black Week officially ends today, we remain in peak mode for a little longer. On Monday we expect another busy day thanks to Cyber Monday, a day that traditionally brings an extra wave of webshop orders. Our teams are already in the starting blocks to tackle this final peak with the same energy, precision, and collaboration.

Day 8
Cyber Monday delivered the expected additional surge. With 164,999 orders, we were literally one order short of reaching 165,000, a milestone that was just within reach. But despite that symbolic difference, the result is nothing short of impressive: a day that proves our teams can continue to scale at maximum capacity even after Black Week.

The warehouse processes continued to run smoothly. Thanks to the combined effort of all departments, the workflow remained stable, fast, and error-free. As orders kept coming in at high speed, our teams maintained full oversight and processed every shipment on time.

Cyber Monday marks the perfect conclusion to a week full of peak pressure, teamwork, and outstanding performance. And with these results, we look back with pride on one of the most successful Black Weeks ever.

At QLS, no day is the same and that’s exactly what makes this job so enjoyable. As soon as the day starts, the warehouse comes to life. Orders stream in, machines run at full speed, and colleagues work with one shared goal: making our customers happy.

Tim Derks, Warehouse Manager at QLS, started a few months ago and quickly felt right at home. From his very first day, one thing stood out to him immediately: the energy.

“Time flies here,” he says. “Every day is full of energy and action. You really feel that you’re contributing to something that matters.” That moment when someone receives their package on time, neatly packed and handled with care, that’s what we do it for.

Stronger together: respect, humor, and team spirit

What makes QLS special is the atmosphere. “We work hard, especially during peak periods, but we always do it together,” Tim says. “When it gets busy, everyone steps up. And when it’s quieter, we take the time to catch up or help each other out.”

There’s plenty of humor, involvement, and team spirit. We laugh a lot, but we also show up when it counts. That’s what makes working here so great, you know you can rely on each other.

And that team spirit goes beyond the warehouse. We know our colleagues in the office well, communication is quick, and we’re all working toward the same goal: satisfied customers and a smooth process from A to Z.

What makes QLS unique

Anyone with experience in logistics notices it right away: QLS is different. Of course there’s the modern technology, like the fully automated AutoStore, but above all, it’s the mindset.

You’re given the space to contribute ideas, improve processes, and develop yourself. QLS is constantly moving; there’s always room to do things smarter. And if you take initiative, you can truly grow.

“There’s so much possible here,” Tim says. “You have influence over your own growth. Show what you can do and you’ll get the chance to move forward in your role, in your knowledge, and in who you are.”

Proud of the team

“What makes me proudest is our team. We’re a group of people with different backgrounds and stories, but we work together with respect and joy. At QLS, you truly belong,” Tim says proudly.

Is QLS a match for you?

If you enjoy variety, taking initiative, and thinking along, then QLS is definitely for you. There’s no predefined path here your ambition sets the direction.

At QLS, you don’t just work in logistics. You help build an organization that wants to move forward, where innovation, respect, and teamwork are at the core. Whether you work in the office or in the warehouse, together we make sure customers get what they expect or even better: more than that.

The phone rings. It’s still early, but the first customer inquiry is already coming in. There’s a discrepancy in stock that needs to be resolved quickly. You pick up the phone, dive into the system, coordinate with colleagues in logistics, and track down the cause. It’s hectic, but you keep everything under control. Because for you, it all comes down to one thing: making sure the customer can move forward.

Making an Impact

This isn’t an exception, it’s the reality of an Operational Account Manager at QLS. No two days are the same, but one thing is certain: your effort makes a difference. As Andy Muijen, Manager of Operational Account Management, puts it: “The best moment is when a customer says, ‘You really saved me.’ That’s when you know your work matters.”

Collaboration and Oversight

Throughout your day, you seamlessly switch between phone calls, emails, and messages. Something new is constantly coming in: a question about a delivery, a report of a disruption, or a request to check that everything is running smoothly. Beyond responding, you also proactively reach out to customers to see how things are going. This builds trust and prevents problems before they arise. Thanks to new tools like HubSpot, this is becoming easier all the time.

You’re not working alone. Daily, you coordinate with colleagues from logistics, sales, and planning. Everyone is committed to helping the customer as effectively as possible. Sometimes it feels like a race against the clock, but that’s exactly what makes the job so challenging and rewarding. “Bringing structure to chaos, that’s our strength,” emphasizes Andy. “You have to be able to switch gears without losing the big picture.”

Working at QLS means being practical and decisive. It’s a place for people who like to take action, who don’t get stuck on problems but look ahead. “There’s so much possible here,” says Andy. “If you want to take the next step in your career, this is the place to do it.”

In the Thick of the Action

As an Operational Account Manager, you’re right in the middle of the action. You’re the link that turns customer inquiries into solutions, the hub connecting different teams, and the pillar of support for customers who need your help. It’s not always easy, but that’s exactly what makes it so valuable. Because you ensure everything keeps running: smoothly, quickly, and with care.

Curious how a day like this would feel for you? Maybe now is the time to take the leap and discover what QLS can do for you.

Explore the Operational Account Manager vacancy here.

“Since the switch to QLS, there has finally been peace in our logistics.”

For this fast-growing webshop, finding a reliable fulfillment partner had been a challenge for a long time. Hem-Nature previously worked with a smaller provider where much was still done manually, with all the consequences that followed. “The biggest challenge for us was the lack of automation. As a result, we often shipped the wrong packages, which caused frustration for both us and our customers,” says Ibrahim, the owner of Hem-Nature.

When their previous fulfillment partner stopped, they needed to find a reliable solution quickly. QLS quickly proved to be the right partner. “We looked at various providers, from big names to smaller players. QLS stood out due to their all-inclusive pricing and the possibilities for automation. At that time, you didn’t often see that in the market.”

Working more efficiently and having more time for growth

The switch to QLS went smoothly. Thanks to the fast implementation, the webshop owners could take immediate steps. “Especially the integrations and processes, such as the technical connection with the webshop platform, the order processing system, and external sales channels, were set up quickly and efficiently. This allowed us to focus on further growing our business.”

Inventory management was also connected immediately, providing real-time insight into stock levels and order statuses. Logistics processes like order picking, packing, and shipping were efficiently organized and seamlessly integrated into the daily operation.

Since the partnership, the daily operations have become much more organized. The webshop now has more room to focus on growth, such as expanding the B2B division. The cooperation with carriers has also been smooth and streamlined.

“We finally feel truly heard”

What does the team appreciate most about QLS? Personal communication. “Since Chelsea became our main point of contact, we really notice the difference. She’s accessible, thinks along with us, and ensures that action is taken. We really feel heard, and that wasn’t always the case.”

Tip for other webshops

For other webshops considering working with QLS, they have a clear message: “If you’re looking for a partner who thinks along with you, communicates, and truly supports your growth, QLS is the right choice.”

Lastly, any advice for QLS? “More colleagues like Chelsea!” they say, with a playful grin.

A Logistics Engine for Growing Webshops

In a cutting-edge facility spanning no less than 16,000 m²—where bins glide silently via automated systems and conveyor belts run day and night—QLS is working at full speed toward the future of e-commerce. Here, in the brand-new fulfilment center known as FC2, technology and logistics innovation come together in one impressive whole. It all revolves around one goal: helping webshops grow without having to worry about shipping deadlines, staffing shortages, or other logistical headaches.

“Fulfilment is truly our core,” says Valentijn, Business Consultant at QLS, as he takes us on a tour among the modern packing machines and the extensive conveyor network. “Many people think logistics is just about picking up parcels, but that’s only a small part of it. We take over the entire logistics process. Clients send us their stock, and from that point on, we take care of everything—from storage to picking, packing, and shipping their orders.”

More Than Just Logistics: A Complete Solution with Proprietary Software

That also includes my.QLS, our proprietary software platform that provides real-time insights into inventory levels, order processing, bestsellers, and return rates. “This allows our customers to focus on what energizes them: marketing, product development, and brand building. As for the logistics—we’ve got that covered.”

That promise may sound simple, but it requires a great deal behind the scenes. That’s precisely why QLS decided last year to undergo a major expansion. “As with every year, we were growing incredibly fast,” Valentijn explains. “At our first fulfilment center in Dordrecht, we were literally bursting at the seams. There was no room left to expand.”

FC2: One of Europe’s Largest AutoStores

And so FC2 was born: a state-of-the-art, fully automated fulfilment center equipped with an upgraded AutoStore system. “We started with 70,000 bins but can scale up to 350,000 in phases. That makes this one of the largest AutoStore setups in Europe,” he says proudly. But it’s not just about the number of bins—it’s the intelligent combination of software, automated sorting systems, and a conveyor belt network that sets it apart.

Orders are picked in lightning-fast time, packed within 15 minutes, and automatically sorted through the internal transport system. This ensures every package ends up on the correct conveyor belt, ready for dispatch.

What makes FC2 truly unique in the Benelux is the automated sorting operation that can process up to 10,000 parcels per hour. “We’re one of the first players to automatically sort parcels by carrier and postal code before they even leave our facility,” Valentijn explains. “By doing so, we eliminate a step prone to errors. That not only boosts quality but also reduces our reliance on external sorting centers—especially during peak seasons. It keeps us in control.”

Personal Attention and Smart Scalability

But at QLS, it’s not just about scale and technology. Flexibility and personal attention are equally important. “We work with our clients on a strategic level, too. Which carrier fits their customer base best? Which shipping options increase conversions? And how can we scale internationally?”

Thanks to our integrations with multiple carriers, webshops can offer their customers various delivery options—an increasingly vital part of the customer experience.

QLS also contributes to packaging strategies. From sustainable materials to personalized branded boxes, everything is designed to enhance the webshop’s brand experience while optimizing shipping efficiency.

What once started as a smart shipping service has evolved into a strategic growth partner for webshops—ranging from startups to well-established names. And FC2 is not the final destination, but just the next step on an ambitious journey.

“We want to grow alongside our clients and become the leading fulfilment provider in Europe,” says Valentijn with conviction. And when you see what QLS is already achieving today, that ambition is anything but unrealistic.

Introduction: The invisible force behind a webshop

A successful webshop doesn’t just depend on attractive design or smart marketing campaigns. The real challenge begins once a customer places an order: logistics. The faster, cheaper, and more error-free your deliveries are, the greater the chance that customers will return.

That’s why more and more webshops choose to outsource their logistics to a fulfilment partner like QLS. This is also known as 3PL (Third-Party Logistics). It saves time, reduces costs, and provides access to advanced systems and international shipping networks.

In this article, you will discover:

• What it really means to outsource webshop logistics
• The advantages and possible drawbacks
• Which tasks you can hand over to a fulfilment partner
• How to choose the right logistics partner
• Cost models and what to look for in contracts
• Future trends in e-commerce fulfilment

What does it mean to outsource your webshop logistics?

Outsourcing webshop logistics means that the operational processes behind your webshop – such as storage, order picking, packing, shipping, and returns management – are handled by a specialized logistics service provider. Your webshop continues to manage sales and marketing, while an external partner ensures every order reaches the customer neatly, quickly, and at low cost.

Tasks you can outsource:

• Inventory management and storage in a professional warehouse
• Order picking & packing (collecting and packaging orders)
• Shipping via multiple carriers (PostNL, DHL, UPS, DPD, etc.)
• Returns logistics and processing of returned products
• Logistics-related customer service (track & trace, delivery times, return status)
• Reporting & analytics on inventory, lead times, and shipping performance

Advantages of outsourcing logistics

1. Time savings and focus on growth

As an entrepreneur, you spend less time packing boxes and dropping off parcels. You can better invest that time in marketing, product development, or customer retention.

2. Lower costs through economies of scale

Fulfilment partners process thousands of parcels daily and therefore have strong shipping contracts with carriers. This allows you to benefit from lower shipping costs and more efficient processes.

3. Improved customer experience

Fast delivery times, track & trace, and reliable returns handling lead to higher customer satisfaction and better reviews.

4. Flexibility during peak periods

During busy seasons such as Black Friday or the holidays, a fulfilment partner can easily scale up with extra staff and capacity.

5. International opportunities

Many fulfilment companies have networks and contracts that make it easy to ship abroad, without you having to manage customs processes yourself.

Possible drawbacks and points of attention

Although the advantages are significant, there are also challenges:

• Cost structure: smaller webshops may find the fixed costs high.
• Less direct control: you no longer have physical oversight of your stock.
• Dependence: switching to another fulfilment partner can take time and effort.
• Complex integration: a good connection between webshop software and the warehouse management system (WMS) is essential.

When is it smart to outsource logistics?

Not every webshop is immediately ready to outsource fulfilment. Some signals that it would be beneficial include:

• You process more than 100 orders daily.
• Your inventory takes up too much space at home or in your own warehouse.
• You spend more time on order processing than on marketing and growth.
• You want to start shipping internationally.
• You struggle to get everything shipped on time during peak periods.

Costs of outsourcing webshop logistics

The cost structure of fulfilment often consists of:

• Inbound fees: for receiving and registering products in the warehouse.
• Storage fees: price per pallet, per bin, or per m² per month.
• Pick & pack fees: a fee per order line or per item collected.
• Shipping costs: depending on the carrier, size, and destination.
• Returns fees: for processing returns, including inspection and possible repackaging.

How to choose the right fulfilment partner?

1. Scale and specialization

Choose a partner who understands your product category – whether it’s fashion, electronics, or FMCG.

2. Technology integrations

Check whether the partner can seamlessly connect with your webshop platform (Shopify, WooCommerce, Bol.com, etc.).

3. Location and reach

A centrally located warehouse can shorten delivery times and reduce shipping costs.

4. Flexibility and service

How quickly can the partner scale during peak times? How accessible is their customer service?

5. Transparency and reporting

A good fulfilment company provides real-time insights into stock levels, order status, and shipping performance.

Trends in e-commerce logistics

• Same-day delivery: more and more consumers expect delivery within just a few hours.
• Sustainable logistics: CO₂-neutral shipping and reusable packaging are becoming increasingly important.
• Robotics & automation: think AutoStore, AGVs, and AI-driven picking systems.
• Cross-border e-commerce: international shipping networks are becoming more accessible to smaller webshops.
• Data & AI: demand forecasting and smart inventory management powered by algorithms.

Conclusion: Outsourcing logistics as a growth accelerator

For many webshops, outsourcing logistics is not just a cost, but a growth accelerator. It provides economies of scale, better customer experiences, and more time to focus on marketing and strategy.

Whether you are a starting entrepreneur growing out of your garage or an established webshop looking to expand internationally – a reliable fulfilment partner can make the difference between standing still and moving forward.

Frequently Asked Questions (FAQ)

1. From how many orders per month does outsourcing fulfilment pay off?

Usually from around 3,000 orders per month, depending on product type and margins.

2. Can I outsource only my shipping?

Yes, some companies only offer shipping platforms. Full fulfilment goes further and also takes care of storage and picking.

3. How quickly can I switch to a fulfilment partner?

Depending on the size, this can take 2–6 weeks (moving stock, testing integrations).

4. Is outsourcing logistics also interesting for small webshops?

Yes, but the costs can be relatively high. It often becomes more attractive as you grow. A first step to saving can be to look at parcel service solutions.